5 Best Marketing Project Management Software in 2020
There is one thing that has remained constant in the past five years Taskworld has been in the market – The share of marketing teams in our total customer base has always been in the top three. This is not just a phenomenon common to Taskworld. Marketing teams have played a vital role in the adoption of project management software. It’s not surprising if you think about it. After all…
- Marketing teams rely a lot on cross-functional collaboration to drive their projects. They need to collaborate with almost every single team in the organization.
- Marketing agencies frequently collaborate with vendors, consultants, freelancers, and other third parties.
- Marketing teams are used to adopting new tools to stay competitive. They have a shorter learning curve in picking up new technologies.
If your marketing team is looking for project management software, we have compiled a list of top tools available in the market. We’ll discuss their top features, limitations, and as well as USP.
Here they are (in no particular order):
Formerly known as DaPulse, Monday started out as an internal tool for Israeli tech giant Wix.com. It later evolved into a separate organization. It’s a popular tool among marketing teams as it supports their core workflows such as campaign/event management, editorial calendar, and client project management.
Top Monday.com Features
- Workflow automation – You can create your own automation rules on Monday without using any code. For example, when the status of a task changes to needs design, assign it to Linda. This is similar to Trello’s Butler integration.
- Reports – Monday has a great selection of reports. You can track your marketing project’s progress using timeline, charts, and interactive dashboards.
- Integrations – Monday integrates with 30+ applications including popular marketing tools such as MailChimp, Facebook Ads, and Slack.
- Erratic Kanban experience – Monday’s Kanban experience is uneven because the application isn’t designed around it. For example, you can’t drag & drop files in Kanban or change board name from Kanban view.
- Rigid buckets – You can purchase Monday’s licenses only in predefined buckets. For example if you are a team of 27 people, you have to pick between purchasing 25 or 30 licenses.
- No Private Cloud – Monday is only available on public cloud and doesn’t offer VPC or On-premises option.
Who Should Use Monday?
Monday is good for larger marketing teams that prioritize automation over ease of use. If you want to craft a specific workflow for your marketing team then you’ll like Monday.
Taskworld started out as an internal tool for the Synergia One Group of Companies more than a decade ago. It evolved into a popular project management tool that’s used by thousands of marketing teams, from the digital marketing team of Accor Hotels to the award-winning marketing agencies such as Adcash. It’s the only software on the list that is available on the public, private cloud, and as well as on-premises.
Top Taskworld Features
- Powerful Kanban – Taskworld offers the most intuitive Kanban experience among project management tools. You can drag & drop files, get image previews, add comments, assign task points/tags/labels/checklist items, and create hundreds of boards without slowing down the application.
- Built-in team messaging – Rather than relying on external integration, Taskworld offers built-in team messaging that lets marketing teams communicate with stakeholders and organize projects in one tool.
- Unlimited guests – Marketing agencies work with a lot of external parties and it becomes infeasible to purchase licenses for all of them. Taskworld’s enterprise plan offers unlimited no. of guest accounts for marketing agencies.
- No free plan – Although Taskworld offers a free trial, it doesn’t offer a free version, unlike some other project management software.
- No Gantt charts – Taskworld offers task dependencies and project timeline, but it doesn’t offer a Gantt chart that shows the dependencies in the timeline.
- Fewer integrations – Taskworld’s focus is on native features such as Kanban, team messaging, file sharing, performance management, etc. That’s why it offers fewer integrations than other tools on this list.
Who Should Use Taskworld?
Marketing agencies that prefer to use Kanban boards to organize their work and wish to communicate with not just their team but external partners in the same app.
Asana is the brainchild of Facebook co-founder Dustin Moskovitz and Justin Rosenstein. Founded in 2019, Asana is a work management platform headquartered in San Francisco.
Top Asana Features
- Marketing templates – Asana has a good selection of marketing templates (web production, event planning, agency collaboration, etc.) that can ease your way into the app.
- Proofing – You can mark up images in Asana to turn feedback into tasks. This is helpful for designers in the marketing team.
- Workload – Asana shows you the workload distribution among your team members. This helps in reassigning work and preventing burnout.
- Erratic Kanban experience – Asana added Kanban boards much later and isn’t optimized for them. For example, you can’t complete Kanban boards with one click or drag & drop images.
- Task points – You can’t allocate points to tasks in Asana. This makes it harder to differentiate a minor task from a major one.
- No Private Cloud – Asana is only available on the public cloud. It doesn’t offer VPC or an on-premises option.
Who Should Use Asana?
Asana is an attractive option for smaller marketing teams who are trying out project management for the first time. It has a free version for up to 15 users,
Founded in 2006 by Andrew Filev, Wrike is the oldest project management platform in this list. It is a feature-rich tool geared towards bigger enterprises.
Top Wrike Features
- Variety of interfaces – Wrike has all three popular collaboration interfaces – List, Kanban, and Table. It’s one of the few PM tools to offer a fully functioning Gantt chart.
- Special marketing plan – Wrike is the only tool on the list that has a dedicated pricing plan for marketers that offers features such as proofing, publishing, pre-built dashboards, etc.
- 400+ integrations – Wrike offers over 400 integrations with almost every popular SaaS tool can you imagine.
- Expensive – Wrike can be quite expensive for smaller teams because all its plans except one are only available only for an annual subscription.
- Intimidating – Wrike has tons of features and not all of them will be useful to a typical marketing team. This makes it a relatively more difficult tool to use.
- No task reminders – Surprisingly Wrike doesn’t offer task reminders, which is one of the most widely used and basic features of task management.
Who Should Use Wrike?
Wrike is suitable for large marketing teams with dedicated project managers that require built-in publishing and proofing features.
Miro takes a slightly different approach to project management. It’s like an online digital whiteboard that’s designed for distributed teams to manage projects. It’s more focused on short term projects such as workshops and Agile sprints.
Top Miro Features
- Infinite canvas – Miro’s infinite canvas works really well for brainstorming and creative sessions. Distributed marketing teams can consolidate their thoughts in one canvas and see each others’ cursors.
- Video chat – Miro offers built-in video chat that you can use while collaborating on its infinite canvas.
- Integrations – Miro offers integrations with 20+ tools including some other project management tools like Asana and MS Teams.
- Lack of Advanced Reports – Miro is more suited for real-time collaboration projects and lacks extensive reports that some other project management tools in this list offer.
- Onboarding – Miro is quite different from traditional marketing project management tools. It has a longer learning curve and can intimidate even those who have used a PM tool before.
- Scalability – Miro works really well for small, digital marketing teams but its interface can get messy if you don’t organize effectively and scale rapidly.
Who Should Use Miro?
Small digital marketing teams that require frequent real-time collaboration will enjoy working on Miro. Especially, if they are able to pick up new technologies fairly quickly.
If your marketing team would like to try out a project management software, give Taskworld a shot. It has a 30-day free trial.