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Head of Performance Marketing
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Bangkok

Head of Performance Marketing

Job Description

Open to all nationalities (Visa/Work permit is sponsored)

One of the world’s fastest growing B2B SaaS companies is looking for an experienced Head of Performance Marketing to drive its global customer acquisition strategy.

About Taskworld

Founded in 2013 by serial entrepreneur Fred Mouawad, Taskworld is one of the world’s premier online project management software. It’s used by thousands of companies all around the world including industry leaders like Allianz, Salesforce, Samsung, KPMG and Accenture. With a diverse team spread all over the world, we are growing at a mind-boggling pace.

Responsibilities

You will be reporting directly to the Head of Marketing. Your responsibilities will include:

  • Building and implementing the backbone of the performance marketing infrastructure
  • Creating a strategy to generate high-quality signups globally using marketing campaigns in various performance channels such as search, display, social, video etc.
  • Creating a scalable strategy to exponentially increase workspaces on Taskworld
  • Collaborating with the sales team to ensure a regular influx of high-quality leads
  • Collaborating with local marketers in Japan, Korea, Germany, and France to boost Taskworld’s awareness
  • Increasing market share by building robust referral and affiliate marketing programs
  • Collaborating with marketing tech team to ensure all campaigns are tracking relevant goals
  • Continuously adjusting and improving campaigns based on conversion insights
  • Building analytics frameworks and infrastructure to enable continuous learning, improvement and optimization

Requirements

  • At least 5 years of experience in marketing preferably in B2B/SaaS industry
  • Natural leader with experience in building high performing teams
  • Solid understanding of SEM platforms, especially Google Ads
  • Solid understanding of SEO and social media marketing
  • Solid understanding of DSPs, DMPs and other platforms
  • Excellent communication skills (written and verbal) in English
  • Proven track record of improving KPIs such as CAC, CPA, and onboarding conversion rates
  • Data-driven with a user-centric mindset
  • Masters degree in marketing is a huge plus
  • Self-starter with an ability to thrive in a less structured environment
  • Ability to coach others and build a learning culture

Benefits

We are in the business of making teams happier, and it all starts from our own people.

  • Above market pay: Great people deserve great salaries
  • Stock options: You are not an employee, but a co-entrepreneur
  • Gorgeous office: We are housed at Park Ventures Ecoplex, arguably Thailand’s best office complex (also home to Google Thailand)
  • Remote work: Work from home, office or your favorite cafe
  • Cutting edge tech: Work with the best tools any tech professional can have
  • Health benefits: Medical benefits to keep you up and running
  • Free food: A lot of healthy and a few unhealthy options
  • Global playground: Do you like challenges? The sky is the limit for a product targeting teams of all sizes

If this makes you excited, we’d love to hear from you :-)

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